Connecting people.
Shaping experiences.
Communicating with purpose.

I’ve spent more than 25 years working at the intersection of creativity and strategy — helping arts, education, and community organizations connect with the people they serve in meaningful ways.

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​My approach to marketing is grounded in a deep understanding of people. I use data to validate and refine decisions, but my instincts are shaped by experience, observation, and an understanding of the psychology behind why people engage, participate, and care. Metrics matter, but people come first

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Much of my career has been rooted in the performing arts, including over a decade leading marketing for one of the Midwest’s premier theatre companies. That experience shaped how I approach my work: with deep respect for live experience, audience perspective, and the responsibility that comes with stewarding a mission-driven brand.

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I specialize in thoughtful, practical marketing — bringing together strategy, messaging, design, and execution in service of organizations doing work that matters. Whether launching a new initiative, strengthening engagement, or clarifying a brand’s voice, my work centers on helping organizations communicate with clarity, intention, and authenticity.